About US
Our Vision
Our Approach
Our Vision
Craft 2 Legacy Consultants, our vision is to help our clients achieve their goals by being the leading provider of actionable data-driven solutions as well as innovative and effective marketing strategies & tools aimed at driving profitability and guest satisfaction at unit and corporate level.
Our Values
Our Approach
Our Vision
We are committed to providing our clients with the highest level of service and delivering exceptional results. Our core values of integrity, transparency, and accountability guide everything we do, and we believe in building long-term relationships with our clients based on trust and mutual respect.
Our Approach
Our Approach
Our Approach
We take a hospitality first, hands on ,tailor made data-driven approach. We use advanced analytics to ensure the success of our programs and marketing campaigns. This allows us to provide our clients with all the information so they can make informed decisions and work together to develop strategies for maximum impact.
OUR TEAM
Tineke Hansma
Joann Greenwood
Tineke Hansma
Founder & Chief Executive
25+ years experience in hospitality and brand building from the operator, distributor and supplier side covering all 50 states as well as the Caribbean, Mexico and Europe. When she is not at work you can find her spending time with Family & Friends.
Katie Silver
Joann Greenwood
Tineke Hansma
Vice President of Data Analytics & Research.
15+ years experience managing and running beverage programs across the mid west with a data driven approach & an MBA in Data Analytics.
When she is not at work you can find her spending time with her dog Moose and sipping Fernet.
Joann Greenwood
Joann Greenwood
Joann Greenwood
Vice President of Account & Supplier Management.
15+ years experience in developing and managing profitable and succesful bar programs, Award winning mixologist with 3 tier experience.
She is responsible for the team that heads up supplier & account management.
When she is not at work you can find her at the art galleries.
Tony Vasquez
Joann Greenwood
Joann Greenwood
Director of Research & Analytics
System engineer with 5+ years in corporate hospitality experience. He manages the research and data entry and admin team and reports into Katie.
When he is not at work you can find him in the Gym.
Aleuris Estevez
Aleuris Estevez
Aleuris Estevez
Office & Finance Manager
8+ years in hospitality administration & Finance experience. He is responsible for all Finance and Administrative duties reporting into Joann.
When he is not at work you can find him in the Ocean.
Desiree Medina
Aleuris Estevez
Aleuris Estevez
Research & Executive Administrator
Recently graduated with a degree in International Business she reports into Tony and assists with all research and admin projects.
When she is not at work you can find her reading a book.
Some of our clients include:
